Yahoo Autos Porsche modernizes its crest for the first time in 15 years — can you spot the differences?
The Porsche crest has adorned the company's cars for over seven decades, but now it's being refreshed for the modern age. According to the company It took Porsche styling and marketing gurus three years to come up with the new logo. The differences are subtle, but once you notice them you won't be able to unsee them.
Prior to 1952, Porsche cars were identified by the name "Porsche" in lettering. A competition sent to German art schools asked for a logo, but none of the submissions felt right to management. The crest we know today was then conceived by Franz Xaver Reimspieß, who is said to have designed the Volkswagen logo as well, back in 1936.
Since its introduction in 1952 on the steering wheels of the 356, the Porsche crest has been updated five times, in 1954, 1963, 1973, 1994 and most recently in 2008 — the progression is shown above, with the new design at right. Throughout that time the same basic elements have remained. The rearing horse is from the seal of Porsche's headquarters city, which once specialized in horse breeding (Stuttgart is German for "stud garden"). The antlers and black and red stripes were from the coat of arms and state colors of Württemberg-Hohenzollern.
